BTS - Season 1 Lookbook at The Icebergs, Bondi Beach

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Drawing inspiration from some of my favourite imagery, and my endless love affair with the ocean, I took our new sister label to my hometown of Sydney, Australia, to shoot our debut lookbook at one of my favourite locations in the world; The Icebergs Club at Bondi Beach. Growing up in Sydney, I've always had an obsession for the colour palette, the textures, and the smells of the sea, and these memories helped shape the pallete of a salty windswept editorial by the pool and capture that urban yet coastal vibe. As luck would have it, Mother Nature gave us some added moodiness with a stormy day, and our shoot came together quickly with a dramatic sky of pinks, blues, purples and greys. 

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With a romantically effortless aesthetic in mind, we kept the accessories to a bare minimum, with some beautiful earrings from Samantha Wills, to highlight our gorgeous model Shannon, who took it to the next level. Together with Love Find Co, Sophie built an absolute dream team, with incredible images by Heart and Colour, and Hair and Make-up by Alex Perrin.

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